Case Studies
BCS scavenger hunt
To promote the upcoming fourth season of Better Call Saul, I developed a social media scavenger hunt that sent fans on a hunt for hidden clues, images, and easter eggs across platforms that revealed the much-anticipated release date. Fans were delighted by this engaging experience and more eager than ever to dive into another season of Better Call Saul.
Dew Store Launch
Mountain Dew re-launched their new e-commerce store and loyalty program - DewNation HQ - perfect for those with an obsession for drop culture and self-expression! My role was to craft an innovative social media campaign that reached out to people passionate about Drop Culture and Self-Expression which generated substantial hype and excitement around the store's launch. See the Strategy Presentation here.
Kettle One / Keurig Martini Kit
I led strategy efforts in a partnership project between Keurig and Kettle One to create an espresso martini kit that delighted customers and exceeded our expectations. Working closely with both teams, I developed a detailed strategy to create an innovative product that combined the best of both worlds in one package. Read the Cultural report that led to the partnership.
Land O Lakes Playbook
As a part of a rebrand, I created an in-depth Social Media Playbook for Land O Lakes Dairy Coop that leveraged a comprehensive audit of their owned accounts, competitor accounts, market research and trend reports to uncover significant opportunities. I was able to craft objectives, expectations and behaviors to build genuine trust on social media and align efforts with those of the Coop believer. Additionally, I developed a channel strategy, influencer strategy and content pillars that will help ensure ongoing success of the Coop's social media activity. Read the Playbook Here.
