The Millennium Residences Strategy
Leading the charge on digital branding for The Millennium Residences at Winthrop Center allowed me to apply my expertise in elevating luxury living experiences through social media. I built a strategy that showcased cutting-edge amenities, refined interiors, and unique resident perks with precision and authority. My campaigns emphasized both the tangible benefits—such as panoramic views—and the intangible realities of exclusive Boston living. From ideation to execution, I ensured every piece of content aligned with the property’s commitment to excellence. This campaign exemplifies my passion for combining innovation with storytelling in the luxury real estate sector.
Fun projects from previous gigs.
Land O Lakes Playbook
As a part of a rebrand, I created an in-depth Social Media Playbook for Land O Lakes Dairy Coop that leveraged a comprehensive audit of their owned accounts, competitor accounts, market research and trend reports to uncover significant opportunities. I was able to craft objectives, expectations and behaviors to build genuine trust on social media and align efforts with those of the Coop believer. Additionally, I developed a channel strategy, influencer strategy and content pillars that will help ensure ongoing success of the Coop's social media activity. Read the Playbook Here.
Kettle One / Keurig Martini Kit
I led strategy efforts in a partnership project between Keurig and Kettle One to create an espresso martini kit that delighted customers and exceeded our expectations. Working closely with both teams, I developed a detailed strategy to create an innovative product that combined the best of both worlds in one package. Read the Cultural report that led to the partnership.
Dew Store Launch
Mountain Dew re-launched their new e-commerce store and loyalty program - DewNation HQ - perfect for those with an obsession for drop culture and self-expression! My role was to craft an innovative social media campaign that reached out to people passionate about Drop Culture and Self-Expression which generated substantial hype and excitement around the store's launch. See the Strategy Presentation here.
Better Call Saul Scavenger Hunt
To promote the upcoming fourth season of Better Call Saul, I developed a social media scavenger hunt that sent fans on a hunt for hidden clues, images, and easter eggs across platforms that revealed the much-anticipated release date. Fans were delighted by this engaging experience and more eager than ever to dive into another season of Better Call Saul. See the post that started it all.