Over my decade of freelance and in-house experience in social media strategy, I have worked for some of the most recognizable companies in CPG, Health Care, Finance, Food & Beverage, Media, Cybersecurity and Music & Entertainment.
Pursuit - Creative Agency
August ‘23 - Current
Managing a small team of coordinators to create social media strategy and content for luxury real estate clients in New York City and other major cities. Projects include growing audiences through creative engagement tactics and fostering unique brand partnerships that benefit the clients and residents of each property.
Havas Media Group - Media Agency
June ‘22 - December ‘22
Responsible for driving engagement and awareness through various channels, including owned social media platforms, email marketing and other mediums. My tasks include developing strategies to prioritize agency news, awards and employee recognition to ensure maximum visibility on all channels and engaging with cross-functional teams to ensure content is reaching its desired audience.
Annex88 - Creative Agency
February ‘22 - April ‘22
Create Social Media and Creative Strategy recommendations for brands such as Keurig, Green Mountain Coffee Roasters and Land O’ Lakes. Work included building campaigns to launch brand and influencer partnerships, create social media playbooks and culture research using Sprinklr to provide insights that can spark virality and create brand moments. Worked cross-functionally with partner agencies in the Havas Media Umbrella to optimize potential PR and earned media.
Oliver Agency - Creative Agency
April ‘21 - July ’21
As a member of Oliver Agencies UStudio team, I specialized in crafting social media strategies for Unilever brands such as Degree, Pukka, and Ben & Jerry’s. I developed strategies for campaigns like Degree’s NCAA sponsorship “Breaking Limits,” driving increased brand visibility and engagement. Collaborating cross-functionally with brand teams, I successfully coordinated and launched social campaigns featuring influencers and strategic partnerships, enhancing brand reach and resonance. My efforts have not only strengthened brand positioning but also fostered meaningful connections with target audiences, resulting in measurable growth and success across platforms.
SEERs - Live Entertainment
March ‘21 - September ‘21
In my role as Lead Social Media Strategist at SEERs Entertainment, I focused on creating effective social media plans that increased our visibility and audience. I worked closely with the marketing team to ensure that social media aligned with our overall marketing goals. Using tools like Hootsuite, Adobe Creative Suite, and Facebook Ads Manager, I managed content creation and targeted advertising. My strategies successfully promoted events like Club Quantum, boosting engagement and attendance.
AMC Networks - TV & Entertainment
November ‘17 - October ‘18
Part of the digital marketing team for AMC Networks, I worked on Social Media Creative and Execution for AMC’s original shows like Ridley Scott’s The Terror, Better Call Saul and Breaking Bad. Responsibilities included social media engagement and created social media calendars that best accompany each show’s storylines and major plot moments.
Dragon 360 - Marketing Agency
April ‘22 - March ‘23
Consulting team member of the internal creative and marketing team where I create Social Media Strategy, Creative, and Execution for a variety of clientele in fashion and art. Work included photoshoot production for monthly content calendars, copywriting and social media platform strategies that recommend the best ways of working and how larger campaigns can use social media in new and creative ways.
Reliaquest - Cybersecurity
April ‘22 - December ‘22
Leverage agency news, executive activity and awards to create captivating content for B2B social media. Craft enticing copy to promote owned podcasts, case studies and white papers. Distributed the finished pieces across owned channels – inspiring followers to follow recent blog posts, company updates and podcast gems.
Money Lion - Electronic Banking
March ‘21 - December ‘21
Responsible for driving engagement and awareness through various channels, including owned social media platforms, email marketing and other mediums. My tasks include developing strategies to prioritize agency news, awards and employee recognition to ensure maximum visibility on all channels and engaging with cross-functional teams to ensure content is reaching its desired audience.
PepsiCo - Food & Beverage
June ‘19 - April ‘21
Team member of the internal creative and social agency for PepsiCo where I worked on Social Media Strategy, Creative, and Execution for brands such as Pure Leaf, Mountain Dew, and Game Fuel. Work included campaigns that include launching Mountain Dew Zero and Pure Leaf’s No is Beautiful. I also captured on-the-ground content creation for experiences like the 2019 NBA All-Star Weekend, NASCAR and DEWtour. In this role, I worked cross-functionally with brand teams and coordinated on-the-ground coverage for activations including DewTour, NASCAR and BravoCon.
Liberty Mutual - Insurance
June ‘21 - December ‘21
As a key contributor at Liberty Mutual, I manage the creation and organization of social media content for Employee Resource Groups, focusing on highlighting diverse employee communities and industry news. I efficiently handle timelines and project confirmations, ensuring timely delivery of engaging content that fosters community engagement and strengthens internal communication.
D’Addario & Co. - Music & Entertainment
October ‘18 - March ‘19
While with D’Addario & Co. I led both organic and paid social media strategy for percussion brands Promark Drumsticks and Evans Drumheads. Working with the marketing team, I was tasked with outlining influencer campaigns and their execution of new product releases. Presented weekly social reports that reflect both paid and organic across all platforms.
Software Proficiency
